To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world. But, somewhere along the way, it had become less meaningful to modern parents, making it vulnerable to global rivals and new startups. To make Huggies more meaningful to parents across the globe, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. We needed to define a brand purpose that could unify how Huggies shows up around the world for a new generation of parents. With decades of experience and innovation, Huggies could help parents feel more secure across their journey and offer babies the comfort they need as they navigate their new world. From the moment parents give birth, the whole world is a giant unknown. But the same is true for their babies. Both need a little reassurance to feel secure as they grow. We harnessed the creative power of Accenture, led by our Droga5 team, to bring this platform to life globally, tailoring to the needs of each market. We modernized the identity system, which launched globally with our new creative platform to create a cohesive visual language that takes on the characteristics of wise, approachable, and playfully irreverent. We thus transformed an outdated brand aesthetic into a globally-minded system that was not only relevant again, but groundbreaking, and which set a new tone and level of design achievement for the entire category. To bring this platform to life, we created a global toolkit of strategic resources to inform local market platform adaptation:.
Babies come in all shapes and sizes. But for some reason, not all diapers are designed with curves to fit their bodies. Which is odd, considering one of the curviest parts of a baby is its squishy little, well, you know, its butt. Huggies are designed with a curved and stretchy fit allowing babies of all shapes and sizes to squiggle, wiggle and jiggle around in comfort. And their new 'Baby Butts' campaign highlights the range of baby butts and all the different movements babies can comfortably do when they are wearing Huggies diapers.
I want huggies. Huggies Wrote a Song Praising Babies' Bottoms | Muse by Clio
Quality Meats. Skip to main content Skip to footer. When tech meets human ingenuity Bringing our creative platform to life around the globe From the moment parents give birth, the whole world is a giant unknown. Work from Quality Meats. And their new 'Baby Butts' campaign highlights the range of baby butts and all the i want huggies movements babies can comfortably do when they are wearing Huggies diapers. Masterbrand Architecture A portfolio architecture that streamlines global marketing initiatives and ties them back to our purpose. The new creative spot features babies of all shapes and sizes moving their butts, set to a new, exclusivequirky dance track that calls out the different shapes and the fun activities baby is doing. Measurement Strategy A framework that ensures the work delivers against designated objectives and assesses odżywka do włosów therapy across the holistic media ecosystem—paid, owned and earned, i want huggies. The new film, i want huggies, created in partnership with Quality Meats and directed by acclaimed commercial and music video director, Keith Schofield, is launching this month alongside a digital, print, and radio campaign. To make Huggies more meaningful to parents across the globe, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience.
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- Our i want huggies global toolkit To bring this platform to life, we created a global toolkit of strategic resources to inform local market platform adaptation: Global Brand Purpose A statement encapsulating our global mission and values as a brand.
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But, somewhere along the way, it had become less meaningful to modern parents, making it vulnerable to global rivals and i want huggies startups. A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs. We modernized the identity system, which launched globally with our new creative platform to create a cohesive visual language that takes on the characteristics of wise, approachable, and playfully irreverent. We had a ton of fun with the creative and song and we know parents and baby will, too. How it works. Connections Strategy A i want huggies on how the brand should behave across paid, owned and earned channels based on objectives, i want huggies, brand purpose, campaign orchestration and creative inputs. Login or Register.
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Our strategic global toolkit To bring this platform to life, we created a global toolkit of strategic resources to inform local market platform adaptation: Global Brand Purpose A statement encapsulating our global mission and values as a brand. Creative in association with Gear Seven. To make Huggies more meaningful to parents across the i want huggies, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. When tech meets human ingenuity Bringing our creative platform to life around the globe From the moment parents give birth, the whole world is a giant unknown. Connections Strategy A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs. To bring this platform garnier botanic therapy mityczna oliwka szampon skład life, we created a global toolkit of strategic resources to inform local market platform adaptation:, i want huggies. We harnessed the creative power of Accenture, led by our Droga5 team, to bring this platform to life globally, tailoring to the needs of each market. But, somewhere along the way, it had become less meaningful to modern parents, making it vulnerable to global rivals and new startups. We had a ton of fun with the creative and song and we know parents and baby will, too. For half a century, Huggies has been a category leader and babycare icon, i want huggies, familiar in cultures around the world. A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign i want huggies and creative inputs. But for some reason, not all diapers are designed with i want huggies to fit their bodies.
We thus transformed an outdated brand aesthetic into a globally-minded system that was not only relevant again, but groundbreaking, and which set a new tone and level of design achievement for the entire category. How it works. A massive rebrand of this kind deserved the attention of a massive audience. Quality Meats. We modernized the identity system, which launched i want huggies with our new creative platform to create a cohesive visual language that takes on the characteristics of wise, approachable, and playfully irreverent, i want huggies.
Quality Meats. Huggies are designed with a curved and stretchy fit allowing babies of all shapes and sizes to squiggle, wiggle and jiggle around in comfort. The new film, created in partnership with Quality Meats and directed by acclaimed commercial and music video director, Keith Schofield, is launching this month alongside a i want huggies, print, and radio campaign. During the game, real-time tweets to baby explained the ins and outs of the plays, the commercials, and the halftime show, inviting some playful callouts from other brands, i want huggies. To make Huggies more meaningful to parents across the globe, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience, i want huggies. Brand Huggies. Creative in association with Gear Seven. Login or Register, i want huggies. For half a century, Huggies has been a category leader and babycare icon, i want huggies, familiar in cultures around the world. But for some reason, not all diapers are designed with curves to fit their bodies. To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. Measurement Strategy A framework that ensures the work delivers i want huggies designated objectives and assesses impact across the holistic media ecosystem—paid, owned and earned. Our strategic global toolkit To bring this platform to life, we created a global toolkit of strategic resources to inform i want huggies market platform adaptation: Global Brand Purpose A statement encapsulating our global mission and values as a brand. From the moment parents give birth, the whole world is a giant unknown. More News from Quality Meats. When tech meets human ingenuity Bringing our creative platform to life around the globe From the moment parents give birth, the whole world is a giant unknown. We thus transformed an outdated brand aesthetic into a globally-minded system that was not only relevant again, but groundbreaking, and which set a new tone and level of design achievement for the entire category. The brand was also a category leader in organic search volume for the first time in over three years. To bring this platform to life, we created a global toolkit of strategic resources to i want huggies local market platform adaptation:. We harnessed the creative power of Accenture, led by our Droga5 team, to bring this platform to life globally, tailoring to the needs of each market.
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